Audience Development Strategy & Organizational Consulting
Apartment Therapy Media is a leader in the digital lifestyle media space and is comprised of Apartment Therapy and Kitchn. Apartment Therapy helps people make their homes more beautiful, organized and healthy by connecting them to a wealth of resources, ideas and community online. The Kitchn celebrates life in the kitchen through home cooking and kitchen intelligence.
Company-Wide Social Media Strategy
Leading media group, including The Atlantic, Quartz, National Journal, and several other industry-specific publications.
Industry Analysis
Chartbeat is the leading real-time analytics platform for digital publishers.
Revenue Strategy
Developed sales strategy for Hollywood.com and Movietickets.com.
Hollywood.com brings Hollywood to the world – we cover the movies, TV shows, and stars you care about and we help you discover what’s new in entertainment.
MovieTickets.com is a worldwide leader in advance movie ticketing and a top destination for news, celebrity interviews, movie reviews and trailers.
Operations & Strategy Consulting
Launched in August 2015, Inverse is a digital media company founded by Dave Nemetz, founder of Bleacher Report. Its goal is to satisfy young, discerning men’s insatiable hunger for insight into the world they live in, the world they will inhabit in the future, and the fictional worlds they travel to every day. Obsessed with new ideas and always open to radical change, Inverse publishes high-quality journalism about science, innovation, entertainment, technology, society, and health for the people who intend to inherit the Earth and just need to figure out what to do with it.
Social Media Strategy
National Geographic gets you closer to the stories that matter. Through the world’s best scientists, photographers, journalists, and filmmakers, National Geographic captivates and entertains a global community through television channels, magazines, children’s media, travel expeditions, books, maps, consumer products, location-based entertainment and experiences, and some of the most engaging digital and social media platforms in the world. A joint venture with 21st Century Fox, National Geographic reinvests 27% of proceeds to help fund the conservation and education efforts of the National Geographic Society.
Cross-Brand Social Media Strategy
nymag.com is an award-winning website with original daily coverage of politics, personalities, entertainment, fashion, and food. Updated hourly, it's a dynamic, engaging resource that offers readers commentaries on the hottest trends, shrewd dissections of breaking national and local news, runway reviews of cutting-edge fashion, the scoop on what's cooking with the latest top chefs, guides for New York shopping, dining, nightlife, and events, and more.
Vulture, the entertainment destination from the team behind New York magazine, is a beacon for passionate fans who want a smart, comprehensive take on the world of culture and offers around-the-clock, wall-to-wall coverage of movies, TV, music and beyond. Vulture's writers and editors celebrate culture both high and low, because you never know where the next truly brilliant moment will come from.
Combining the beauty of a high-end fashion magazine with the dynamic energy of the web, The Cut explores a modern woman's world with intelligence, sophistication, and humor. With new-fangled shoots from rising photographers, zoomable celebrity images, truly global street coverage, sharp commentary, intimate confessionals, reports from the sexual front lines, and more, The Cut is fashion, forward.
Science of Us is a smart, playful window into the latest science on human behavior, with the goal of enlightening, entertaining and providing useful information that can be applied to everyday life. The site’s daily mix of columns, news stories, and visual features translates research from psychology, sociology, genetics, and other fields for a general audience.
Authoritative content that informs and inspires an educated audience of influential readers. Observer.com, Commercial Observer, Very Short List.
Social Media Strategy
Quartz is a digitally native news outlet, born in 2012, for business people in the new global economy. We publish bracingly creative and intelligent journalism with a broad worldview, built primarily for the devices closest at hand: tablets and mobile phones.
Social Media Training
Comprised of ScaryMommy and Cafe.com, Some Spider builds passionate communities that inform, inspire, and connect through authentic storytelling and innovative technology.
General Management Consulting, including:
Corporate Structure
Audience Development Strategy
Revenue Strategy
Performance Evaluation
Tablet is a daily online magazine of Jewish news, ideas, and culture. Launched in June 2009, it’s a project of the not-for-profit Nextbook Inc., which also produces the Nextbook Press Jewish Encounters book series.
Social Media Strategy
General Management Consulting
Reaching more than 25 million monthly uniques on its website and more than 100 million monthly users on Facebook, Tiphero serves as an encyclopedia of all the ingenious tips we learned about from family, friends and across the web. In the early days, we focused primarily on money saving tips. Over the years we have expanded our editorial footprint, covering tips from a wide variety of subjects, from cleaning and cooking to safety and survival. Our mission is to make your life a little easier by providing you with great tips.
Led Merger to Create 70 Faces Media
In 2013, I identified an opportunity to merge two very important non-profits in the Jewish media space, the Jewish Telegraphic Agency and My Jewish Learning, which was comprised of MyJewishLearning.com, Kveller.com, The Nosher, and Jewniverse. I led merger negotiations and put together a business plan for the merged organization, which was adopted in the fall of 2013. The organizations merged for form 70 Faces Media, which now reaches more Americans than any other US-based Jewish media organization.
