NEW YORK MAGAZINE
July 24, 2016
Digital Media Consultant Michael Wertheim on What’s Wrong (and Right) With the Media
Transcript of interview with Michael for Magazine's cover story, The Case Against the Media by the Media.
Clinton Media Campaign Follows Buzzfeed Model
Michael offers thoughts on Clinton's digital audience development strategy.
Digiday
May 14, 2014
The New York Times internal report: We read it so you don't have to
The Times admits it has had trouble keeping and attracting digital talent. It tried to recruit Michael Wertheim, the former head of promotion for Upworthy, for the chief audience development job, for example. But Wertheim turned it down, saying that for him to succeed, the newsroom would have to be fully committed.